The Modern Agent

How to Brand Yourself on Social Media

August 27, 2018


Happy Monday, Agents!

Whether you’re new to insurance or have been in it for years, it’s never too late to get started on your personal brand! Creating an online persona allows you to craft an image that reflects your personal values and highlight your professional skills. Even if you only use social media occasionally, the content you create, share, or react to feeds into this public narrative.

We wanted to highlight some basic social media guidelines to help you get started:

The more social media outlets you use, the easier it is for potential clients to find you. When potential customers want to learn more about you, they may search for you on a number of social outlets. Presenting yourself in a consistent manner means no matter where they find you, they will receive the same message about your brand. The last thing you want is a profile to show up that has content or images that don’t represent you well.

Keeping up with social media can be (and is) a full time job. On a daily basis, you should be sharing and producing content across all social outlets. Creating engaging content means taking a fresh approach to the types of updates you share with your network. To connect with your audience and potential customers, don’t be afraid to occasionally talk about your own achievements as well as add engaging posts about your personal life. Be sure to mix it up with images, videos, articles, and even questions to keep your audience interested.


Help people find you by inviting everyone you’ve had contact with to follow you on social. Many social platforms (such as LinkedIn) use an import tool for your email contacts from Gmail or Outlook and find them on your social network so you can easily invite them to follow you. Increasing your number of connections on social outlets means more eyes on your brand. These contacts could then be sharing your content with their networks increasing your brands reach.


Show others that you’re an expert in your field by joining various groups, discussions, and chat boards. Post new discussions or add your voice to current topics and make yourself visible. Joining a group but not actually participating won’t help people in your industry notice you. Too often people only post about their business but don’t engage in other topics. Prove your trustworthy by showing others why you’re the best agency they should be working with based on your knowledge in the industry.

The Takeaway: Building you agency's brand on social media can take some work and finesse, but it could help you find your next loyal customer or help you to foster valuable connections. Always look at the big picture and remember to be flexible by evaluating what's working and now working.

Find your next happy customer. 

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