February 16, 2016
1. The leads are real time. Speed is critical with insurance calls and insurance leads. The information should be immediately sent to you when the consumer is looking for a quote. The faster you get the information, the faster you will be able to quote the consumer and write the policy.
2. Flexible return policy. Sometimes consumers change their mind about wanting to receive a quote and when that happens you should be able to request a refund. Purchasing insurance leads that come with an agent friendly credit or return policy is an essential part of buying the best insurance leads.
3. You have control. The best insurance leads come with controls that allow you to select the type of insurance leads you buy, when you receive them and allow you to pause them when you need to. They also allow you to change your settings in real time.
4. Leads are verified. Verified leads are ones that have gone through a vetting process to make sure the information is correct and that the consumer genuinely interested in receiving a quote. Verified leads give you a greater opportunity to connect with the prospect and provide a quote.
5. Consumer initiated. Insurance leads that are initiated by the consumer have been proven to have higher purchase intent. Anytime a consumer makes an active effort to start the buying process, the lead usually has a higher conversion rate.
6. No contracts and pay-as-you-go billing. You should be able to buy leads as long as they are working for you and shouldn’t have to make a huge financial commitment.
7. No minimums. You should be able to buy as many leads as you need to in order to achieve your business plan objectives. Without minimums, you can shift your buying and priorities to meet the needs of your agency.
8. Customer service. If you need help with your insurance leads, you should be able to call or email for assistance. .
9. System to track your conversion rate and ROI. When you have access to a system that helps you to track your conversion, you will be better able to maximize your ROI. When you know what leads convert, you can buy more and write more policies.
10. You can customize with filters. You know your business and the types of customers you are most competitive with. The best insurance leads allow you to filter out certain groups of insurance buyers that you may not be as competitive with.
11. Rewards and referral bonuses. Being rewarded by your insurance lead company for referring other insurance agents and for buying lots of leads, enables you to grow your agency faster.
12. Have a full spectrum of lead types. No one wants to buy leads from a large number of companies. When you can buy all your insurance calls and leads from one company your job is easier and you are better able to manage your costs.
Agent Ethan Kosmin Generated over $200,000 in premiums during first year in business thanks to Contact Concierge.
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