September 28, 2015
Inbound car insurance leads are the newest trend in local insurance agent marketing and insurance leads. It brings together the best components of internet and traditional marketing to provide the best insurance leads. Inbound car insurance leads are highly targeted, are consumers with real time intent to purchase and are cost effective due to the pay per call pricing. Since the inbound insurance leads are transferred directly to the insurance agent, they are also a great source of direct traffic to the agent or agency.
Yellow page ads, billboards, direct mail, radio ads, television commercials and magazine ads have been traditionally the way that insurance agents have made their telephone ring and drive traffic into their retail location. Insurance agents would only target the 5-10 mile (or more in rural areas) radius around their office to generate interest in auto insurance. Advertising agencies would tell auto insurance agent that they would need to reach a high percentage of that target audience on a frequent basis so that when they are “ready to buy”, they would be top of mind to be contacted. An agent would need to spend thousands of dollars to effectively reach their audience with the right frequency and right message, to drive phone and foot traffic with people actively looking for auto insurance.
With the advent of the internet, the advertising and marketing world got bigger and more complex. The internet created many more places to reach consumers and many more marketing channels or places to reach them. Insurance agents could now reach consumers with their own website, directory listings on other websites, sponsored ads, emails, banner ads, mobile apps and social media. Insurance agents could advertiser on hundreds and thousands of websites, they could now target consumers around their office, their city or even the state. Agents could even reach people around the word. The internet never closes so marketing could be done for an agent or agency, 24/7, 365 days a year. Like traditional marketing, agents could spend hundreds or thousands on internet marketing without any guarantee of results.
Inbound car insurance leads give agents the best of both traditional and internet marketing. The most significant reason is its’ pay per call, pay per lead or pay per prospect pricing. With inbound insurance leads, agents spend their money on marketing and advertising that drives measurable results. You pay for one or one hundred inbound insurance leads and that is what you get.
Inbound insurance leads are a transferred call or lead/prospect that is directed to an agency or agent that has been qualified as wanting an auto insurance quote. The best companies that provide these calls will enable insurance agents to take calls from anywhere in their state, will guarantee a 100% contact rate and will provide agents with the ability to take calls when ever they are are available. Inbound car insurance leads truly provides the best of traditional and internet marketing.
Agent Ethan Kosmin Generated over $200,000 in premiums during first year in business thanks to Contact Concierge.
A look at some surprising facts and shocking statistics from the insurance lead industry.
